I apologize for using this blog as a political soapbox, but I have become aware of an atrocity that I can’t stay silent about.
Fritos, a brand of Pepsi co, has just awarded a million dollars to Jonathan Friedman, creator of the Super Bowl Fritos ad about killing a cat, because it was apparently the audience favorite. Anyone who has ever lost a cat or dog—especially if the pet went missing and you don’t know what became of him or her—knows what a profoundly painful and agonizing experience this is for the pet owner, not to mention the poor animal. That is, anyone who has an ounce of empathy knows this pain. If you do not have empathy, which of course makes you a sociopath, then of course you would not feel any sympathy either for the owner or for the animal. [Note that although I am an Asperger person, and Asperger people are often characterized as not having empathy, I dispute this: Aspies can have empathy, we’re just not skillful at demonstrating it publicly.]
The fact that so many people were so devoid of empathy as to find humor in this sicko ad is truly scary. The lack of empathy is at the root of all kinds of social atrocities, and these things are on a continuum. I ASSERT that the sort of people who think that torturing and killing cats, (as well as tormenting their distraught owners), is good, innocent fun are the same people who think that torturing and humiliating prisoners of war, or urinating on the dead, (as has also recently been in the news), is also good fun.
Anyway, I urge anyone who values human decency to boycott Frito Lay, as well as its parent company, Pepsi Co, plus other Pepsi brands including Quaker, Gator Ade, and Tropicana. It will certainly be tough, because they are into so many different products, but you can go to Pepsi’s website, http://www.pepsico.com/Brands.html, to find out which products are part of their brand.